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What are truth in advertising standards?
When consumers see or hear an advertisement, whether it's on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.
What is truth and accuracy in advertising?
Truth in advertising is the FTC-enforced concept of being truthful and accurate about products and services offered. The FTC can issue fines or penalties to businesses that fail to follow truth in advertising standards.
Why is truth important in advertising?
The first reason it's important to practice truth in advertising is that it manages expectations. You want potential customers to know exactly what you're offering. If they show up and it turns out you promised more than you can deliver, they're going to leave, and it's going to hurt your reputation.
What is an example of a truth in advertising statement?
What Exactly Do Truth in Advertising Laws Do? Essentially, these laws prohibit lying in advertisements. For example, if you say that a product costs a certain amount during a specified period of time, your store has to have this particular item for sale at that price.
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