How to set up an Etsy shop like a boss.It's pretty straightforward to start an Etsy shop, but there's definitely a learning curve. Especially if you've never used an e-commerce marketplace to sell something before.The first time I tried setting up a seller account, I had actually already (mostly) created the Etsy API-driven beeswaxwebsites.com, and I wanted to get a better feel for how Etsy sellers were initially onboarded into the marketplace. I was a little surprised that the process of setting up a shop and creating listings wasn't more user friendly. There are certainly some necessary hoops to jump through, such as associating a credit card with your account, but you end up navigating through a few counterintuitive pages to have what I'd consider to be a "complete and working" profile.What I see a lot from Etsy sellers just starting out is that they list just an item or two, and do minimal work with item photography, and do a cursory item description. These listings tend to get sub-optimal traffic because they haven't been keyworded and tagged appropriately, the shop lacks "reputation", the listing description is not descriptive, and the photographs look (sorry to say it) ugly. They set prices that are generally too low for the amount of work and capital they put into their items. Sellers may also not have a shop avatar and seller avatar ready for upload when they make their account, and they lack the resources to make a good shop banner.Here's how to fix some of those rookie problems and start Etsying like a pro.Start with the basicsMake sure your shop announcements is filled out with a welcome message.Write out some shop policies that you know you can stick to. Are you willing to accept returns? After how many days? What about international shipping? Custom orders?Fill out your shop's about page with some sexy, sexy content. And pictures!!List a couple of items. You can add more later!How to find your Shop statsClick on the "Your Shop" icon in the header bar, click "Click Links", and "Stats".This will tell you how many views your shop has gotten, and where those views came from. You can get an even more finely tuned idea of your shop traffic by setting up Google Analytics (see below).How (and why) to set up Google AnalyticsGoogle Analytics is a nice add-on to your Etsy SEO management strategy, because it tells you not only where your traffic came from, but also gives you some access to the user data such as what search terms the visitor used before they clicked the link to your shop, and your visitor demographics. Here's the Etsy guidance on setting up Google Analytics: To add your Etsy shop to your existing Google Analytics account:Log in to your Google account.Create a new website profile.Create and record a new tracking ID. Sign in to Etsy and go to Your shop Shop settings Options Web Analytics.Enter your Google Analytics Web Property ID in this format: UA-XXXXXXX-X.Click Save.Learn more about setting up Google Analytics. What a typical Google analytics dashboard looks like (source: Google Images)We don't need no stinkin' fancy cameras(how to take a great product photo using a smartphone and things you have lying around the house)Get a white backdrop. It can be a sheet, a piece of foamboard or a nice roll of white paper.Image Source: DIY 1: How To Build Your Own Photo Studio On a Bootstrapped Budget - Pixelz Get a table. Or a countertop. Or a desk. Or a ledge. Whatever. It gives you room to move around and work. Get a really cheap tripod. Here's one for about 11 bucks. Get some good light. You can use a window if you're feeling stingy today. Or get a cheap lamp.I ❤ architect lamps!Maybe add a macro lens (if you're feeling fancy)Here's a whole set for 6 bucks!Try out some free (or cheap) photo apps:The best photo apps (psssst: When in doubt, just use Instagram --it gets the job done!)Don't use a flash. (Ok, you can use a flash if you insist but try it out without one first)Always use the same filter and be patient getting set up. I learned this simple trick from Asheville's own Instagram Diva and former Etsy powerseller who went pro, Karie Reinertson (@shelterprotectsyou). She spends about 30 minutes setting up each photo she takes. It's worth it. They're all amazing.One of Karie's gorgeous handmade purses, set off by some really great photography.Add something for scale. If it's not immediately apparent how big your item is, put something next to it that everyone is familiar with. Banana For Scale -- The most popular scale item on Reddit is a banana.On Etsy, find something relevant to your work to show scale. A spool of thread is nice in this picture. Becka's Project Journal Use a free image editing software to get your white balance just right.GIMP - Downloads -- Free open source desktop image editorPixlr Editor -- Free, browser-based image editingBright Light, Big Color: Using EV and White Balance to Make Your Photos True to Life For more on image editing, also see: Archie D’Cruz's answer to How can I make my product photos look better? Gussied up smartphone photography look too complicated for you? Don't worry--there's rest for the lazy!Completely knock out distracting image backgrounds in seconds flat, using this handy, browser-based tool. No skills required! https://burner.bonanza.com/Knock that nasty background out, kiddo!Selling digital files? Protect 'em and make 'em prettier with free instant mockups! (No photoshop required, just drag and drop)https://placeit.net/ How to share Etsy listings on social mediaExpecting all of your Etsy traffic to come to you through the magic of the Etsy internal search engine? You're expecting wrong, Grasshopper. Especially just starting out, social media is your Etsy shop's best friend, and Etsy has some handy built-in tools to help you do this.https://www.etsy.com/help/articl...Connect Facebook and Twitter https://www.etsy.com/help/articl... Use Etsy's built-in sharing buttons for Facebook, Tumblr, Twitter, Pinterest, and moreHow to generate a custom Etsy banner for free in about 3 minutes.http://banner.fotor.com/banner-m...How to test Google for good keywordsBear in mind that Google keywords are frequently different from your optimum Etsy keywords. It all depends on your preferred marketing channels. If you feel like Google is the way to go, concentrate on optimizing yourself for those kinds of searches. Google Trends is a smart place to start.https://www.google.com/trends/http://keywordtool.io/ is a good alternative to Google's Adwords keyword planner, which you can use for free.How to test Etsy for good keywordsWith Etsy you can use some really cool tools based on their public API to test how well your content and tags will compete within your chosen category.My favorite one of the bunch is Marmalead.com, which is run by a cool guy named Richie Peplin . It's a freemium model, but you can get a lot done without paying a red cent.Important things to know about keywords and Etsy:You get 140 characters in your listing title. Don't be afraid to use all of them, and don't worry about being ungrammatical. Ungrammatical is the name of the game on Etsy. You get 13 tags for your listing. Don't be a n00b. Avail yourself of every last one of them.Make the first 20 or so characters in your listing title and the first 100 or so characters in your item description be the most important. That's all anyone will see in "search", so choose wisely.Pricing your stuffIt's an almost universal disease of newer Etsy sellers to try to price their stuff as low as possible, and cut the bottom out of the market. This is unwise for several reasons:It's (a little) easier to lower prices through sales and coupon codes, than it is to raise prices once you have an established customer base.You can never compete on Alibaba's playing field, so change the rules of the game. Alibaba can never compete on things made with love and care. Capitalize on that, not price.You have to keep the lights on. Decide whether this is a hobby or a business, and price accordingly.Etsy provides a good pricing formula if you're starting from scratch.https://blog.etsy.com/en/2012/a-...Here’s my favorite formula:Materials + Labor + Expenses + Profit = Wholesale x 2 = RetailI picked this up from the amazing Megan Auman. What I love about this formula is that your profit is properly accounted for!You can also find analytical tools for pricing distribution in the Etsy Apps Gallery.https://www.etsy.com/apps/Resources: https://www.reddit.com/r/Etsy/co...https://www.etsy.com/seller-hand...https://blog.etsy.com/en/2012/a-...https://ifttt.com/etsy (connect Etsy to IFTTT) http://banner.fotor.com/banner-m... (Get an Etsy banner here)http://www.pixelz.com/blog/use-s...Disclosure of author affiliation: I own a software company that lets Etsy sellers make their own e-commerce websites really really fast. beeswaxwebsites.comThanks Brian Blood for the A2A.